Electronic cigarettes: A sector taking advantage of the legal vacuum
The electronic cigarette business is flourishing in Morocco. Imports to the end of 2023 amounted to almost 215.9 million Dirhams (USD 21 million), compared with 104 million Dirhams (USD 10 million) in 2022. Nicotine versions account for around 94% of imports. This reflects the growing popularity of e-cigarettes among Moroccan smokers.
